{"abstract":"ABC News' Danny New talks to a marketing consultant about which Super Bowl ads made the biggest impact on game day.","title":"The Super Bowl ads that dominated","sourceHref":"https://abcnews.go.com/US/video/super-bowl-ads-dominated-129986000","renderingRestriction":0,"authors":[],"imageResources":[],"thumbnail":{"caption":"The Super Bowl ads that dominated","image":{"width":3072,"height":1728,"quality":91,"url":"https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1VYMFW.img","title":"The Super Bowl ads that dominated","focalRegion":{"x1":2150,"x2":2278,"y1":508,"y2":636},"source":"msn","cmsId":"cms/api/amp/image/AA1VYMFW"}},"body":"With around 130 million people watching Jen. Spark give me. The day. Off. Super Bowl advertisers competed Sunday night for an evening with a rare opportunity. This is one event where you can get them to watch the commercials. There's no skip add button for insight. I spoke with marketing consultant Allen Adamson, who entered this field about 3 decades ago, long before 32nd commercials were creeping over the reported $10 million mark we saw this year. I'm on row. Overall, Allen says there were two main industries dominating the brakes this year, AI. And as you just saw, tennis great Serena Williams vouching for weight loss medications. And when it comes to the latter? The benefit of those is a product really does work and makes people's lives different, so you may not need to do much explaining is it? That. Your girlfriend. Of course, there are many commercials with more than one celebrity. This Duncan Goodwill hunting spoof featured Ben Affleck, Tom Brady, and I think 1,000,000 actors from 90s sitcoms. Yes, Wi-Fi finds a way. And how about some more 90s Xfinity United? The cast of Jurassic Park simply by fixing the island's Internet. Lastly, these ads are entertaining, but there's an old ad phrase that was many years ago. It ain't creative unless it sells. Meanwhile, The New York Times ranked this Squarespace ad as the number one commercial of the night, as actress Emma Stone continually smashes laptops when she sees that emmastone.com is already taken. If you need to track people that really want to get the Danny New brand and they're concerned it's going to be taken by Danny Old, you better pay attention to Emma. I'll be right back. Exactly. And guys, Alan also noted that to him, there appeared to be a lot fewer automobile commercials this year. But we did have one from our parent company, Disney, where Baby Yoda is pulled by a group of Tontons. 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